The community we would focus on for outreach would be portions of California Assembly District 39, which includes Sun Valley, Pacoima, Sylmar, and Arleta. Our voter targets will be new voters who just turned 18 years old from the local high schools we currently work in, predominantly Spanish speaking adult citizens in the community, and already registered unlikely young adult voters between 18 and 25 years old.
Since its inception in 1995, Pacoima Beautiful has provided residents and youth with leadership development, skills training, environmental awareness, and civic learning. The result is a cadre of community leaders inspired to articulate important issues and a group of decision makers committed to positive change. Through the years, we have developed a solid relationship in the community that not only includes other community organizations, but community residents through extensive outreach and successful campaigns. For example:
City of Los Angeles Redistricting Outreach - In December 2011 to March 2012, Pacoima Beautiful assisted the Los Angeles City Council Redistricting Commission (LACCRC) in outreaching to community members in Council Districts 2, 3, 6, 7 to attend the first round of public hearings to determine the new redistricting lines. Pacoima Beautiful was successful in bringing 400 residents to the meeting to express their interest in the new boundaries. PB also collected 510 community surveys with more input on their community of interest. Our outreach consisted of door to door, social media, attending community gatherings and meetings, and phone banking.
Peoples Planning School –This program aims to educate community residents so they can be more effective participants and advocate in the planning process. The curriculum focuses on teaching residents what planning is, how and why it affects our community, and the importance of participating in it; the “who’s who” of key decision makers in this area and their roles and interests (such as the Community Redevelopment Agency, Department of City Planning, etc.); and overview of the General Plan and related elements and the update processes associated. The goal is to make residents more effective advocates and participants in advancing RENEW’s Complete Streets efforts, PLACE’s Pacoima Wash initiative, Clean Up Green UP Campaign and other programs. Pacoima Beautiful had over 35 participants in the first six month course.
Clean Up Green Up - Pacoima Beautiful has partnered with 3 community organizations to launch the Clean Up Green Up campaign to increase awareness of the problem of Cumulative Impacts and address toxic hazards in our neighborhoods. We introduced legislation for the City of Los Angeles to develop a pilot program in Pacoima, Boyle Heights, and Wilmington as toxic hot spot areas to: Revitalize these neighborhoods using economic development strategies and financial and planning incentives to help existing businesses clean and green up and attract new green jobs; Prevent further pollution in existing toxic hot spots using traditional planning tools; and Reduce pollution through a heightened inspection and enforcement program. Pacoima Beautiful has we have collected over 1,000 support cards and have the endorsements from 51 community organizations and businesses.
The voter turnout for registered voters in this area for the last elections in June was only 16%. With our outreach we hope to bring 1,000 more voters for the 2012 November elections.
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